2nd Government CX Summit
10th December 2024 | Abu Dhabi
Driving Innovation in Public
CX Strategies to Deliver Consistent
and Integrated Experience to Citizens
Across all Channels

The second edition of the Government CX Summit Abu Dhabi, scheduled for December 10, 2024, builds upon the resounding success of its inaugural event. Set against the dynamic backdrop of Abu Dhabi, this summit aims to deep dive into the evolving landscape of customer experience (CX) within the public sector and recent developments in the CX space in the last one year. Reflecting on the achievements of the first edition, the summit will explore innovative strategies and best practices that have enhanced citizen satisfaction and engagement.

Attendees can anticipate insightful discussions on the latest trends and topics driving CX in the public sector, both regionally and globally. Key themes will include the integration of cutting-edge technologies such as AI and blockchain, the importance of data-driven decision-making, and strategies for fostering seamless interactions across various government touchpoints. Moreover, the summit will provide a platform for stakeholders to share experiences, exchange ideas, and collaborate on initiatives aimed at further elevating CX standards.

With a diverse lineup of speakers, including industry experts, government officials, and CX thought leaders, the Government CX Summit Abu Dhabi promises to be a pivotal event for shaping the future of citizen-centric services. Join us as we chart the course towards excellence in public sector CX, driving meaningful change and innovation for the benefit of all.

The global CXM market is projected to grow from $11.34 billion in 2022 to $ 32.53 billion in 2029
80%
of companies are actively working on Metaverse Projects which will lead to additional investments.
The CXM market in Middle East & Africa is expected to grow from US$ 482.18M in 2022 to US$ 1,003.62M by 2028.
48%
of organizations set to investment in AI, data analytics, to drive CX
The global CXM market is projected to grow from $11.34 billion in 2022 to $ 32.53 billion in 2029
80%
of companies are actively working on Metaverse Projects which will lead to additional investments.
The CXM market in Middle East & Africa is expected to grow from US$ 482.18M in 2022 to US$ 1,003.62M by 2028.
48%
of organizations set to investment in AI, data analytics, to drive CX
300+ Attendees
70+ Decision makers from UAE Govt Entities
24+ Speakers and Panelists
6 Executive Leaders Panel Sessions
10+ Innovation Session with Tech Experts
10+ Media partners
15+ Sponsors and Exhibitors
1 Day International Summit
CX Solutions Demo
1 Day Exhibition
Event Numbers

Chiefs, VPs, Directors, Heads, Specialists, Advisors, and Consultants from the following departments:

Multiethnic corporate business team meeting in the office for a strategic marketing plan - Office workers, entrepreneurs and company employee at work in a multinational company

1. Improve Your Brand Awareness:

Get the chance to position your brand as one of the leading companies in the sector to help stakeholders achieve their targets.

2. Get in Front of Your Target Market:

Take advantage of this platform to gain access to key CX and digital transformation stakeholders involved with ongoing and upcoming projects in Kuwait and get insight into their plans to invest in new technologies and identify opportunities.

3. Increases Your Competitiveness:

Learn about the challenges faced by Kuwait’s key public and private organizations and identify how you can provide them with customized solutions to help them overcome these challenges.

4. Generate Strong Leads:

Learn about the CX digitalization requirements of key government entities and large companies, influence decision-makers, and stand a chance of being shortlisted for upcoming projects.

5. Gain Project Insights:

Get first-hand details on timelines and requirements of current CX initiative from across the country and spot opportunities.

Dr Hassan AlSayegh

Advisor to His Excellency The Minister of Education, UAE

Dr. Wafa Snaineh

President, Gov. Design Academy, Canada

Saqr Alhemeiri

Chief Innovation Officer, Ministry of Health and Prevention, UAE (MOHAP)

Dr. Mohamed El Sabbagh

CTO – Chief Technology Officer, Abu Dhabi Chamber of Commerce

Abdullah AlGhamedi

Chairman of Saudi CX Association

Humaid Hassan Salem Alshamsi

Expert –GEEO

Jette Blankholm

CX Transformation Lead, Office of the Minister of Education, UAE

Hamda Al Mansoori

Head of the Customer Happiness, Abu Dhabi Quality and Conformity Council

Maaz Z. Qureshi

Vice President - Digital ADNOC Distribution

Maya Omeiri

Industry Leader and Innovation Strategist

Badr Al Shehhi

Communication & Community Services Director, Abu Dhabi Agriculture and Food Safety Authority (ADAFSA)

10th December 2024 | Abu Dhabi
Driving Innovation in Public CX Strategies to Deliver
Consistent and Integrated Experience to Citizens Across all Channels.
Time Activity
08:30 Registration, Refreshments, and Networking
08:50 Welcome Note by Conference Chairperson
Maya Omeiri, Industry Leader and Innovation Strategist
08:55 Opening Video
09:00 Opening Keynote Presentation
09:15 International Keynote Presentation
09:35 Keynote Presentation: Showcasing Leadership in Government-Led Initiatives to Drive CX Transformation in a Fast-Changing World
Dr Hassan AlSayegh, Advisor to His Excellency The Minister of Education, UAE
09:50 Opening Panel Session: Innovating Public Sector CX to Continuously Deliver Happiness and Satisfaction to Citizens and Visitors
  • How can we innovate CX strategies in the public sector to consistently deliver happiness and satisfaction?
  • How can we sustain existing initiatives to ensure continuous improvement and adaptability?
  • What new trends do you see shaping CX in 2024 and how this affects public sector CX?
10:35 Technology innovation session 1
10:50 Executive Panel Session: From Generative AI to Interactive AI – Discussing the Ongoing AI Revolution in Public Sector CX
  • Exploring the many ways AI is being used to transform CX and any interesting use cases in the public sector?
  • Discussing challenges with integrating AI into CX strategies and how to manage theme
  • Examining the shift towards interactive AI models, that allows for more engaging and personalized interactions with citizens and customers

Panelists:
  • Jette Blankholm, CX Transformation Lead, Office of the Minister of Education, UAE
11:20 Technology innovation session 2
11:45 VIP TOUR AND NETWORKING COFFEE BREAK
12:15 Presentation: Leveraging the Power of Voice Interaction and Conversational Technologies to Seamless Experience Across Various Touchpoints, Integrating Chatbots and Messaging Apps
12:30 Technology innovation session 3
12:45 Presentation: Sustainability in CX: Exploring the integration of sustainability initiatives into CX strategies, aligning with customer values and enhancing organizational reputation
12:55 Executive Panel Session: Leveraging Latest Digital Technology to Drive Performance of OmniCX Strategies in Public Sector
  • Unpacking the concept of OmniCX and it can help organizations improve customer engagement across multiple channels
  • Discussing how to use OmniCX to streamline all interactions across multiple touch points in a unified way to deliver consistent brand experience
  • Role of technology in enabling a digital omnichannel strategy to deliver services fast, in less time, with increase experiences irrespective of the channel
  • Future of OmniCX and how to measure it
13:30 Presentation: Driving patient experience to the next level in the Digital Era
13:45 Technology innovation session 4
13:55 Closing Panel on Hyper-Personalization: Discussing on delivering highly personalized experiences tailored to individual preferences and behaviors
  • How far have we come when it comes to delivering highly personalized experiences tailored to individual preferences and behaviors?
  • Discussing role of AI in leveraging data analytics to gain insights into each customer's preferences, behaviors, and past interactions
  • Balancing Privacy and Personalization: Addressing the delicate balance between personalization and privacy concerns, emphasizing the importance of transparent data usage and providing customers with control over their personal information
  • How can we use hyper-personalization in crafting seamless customer journeys by delivering relevant content and offers at each touchpoint, ultimately improving satisfaction and happiness
14:30 Closing Remarks by the Conference Chairman Followed by Networking Lunch

Contact us:

Marketing Inquiries & Speaking Opportunities:
Leslie Daniel | Director – Partnership
Sponsorship Inquiries:
Kenneth Fredrick | Director – Sponsorship

Organised by:

2nd October 2024 | Abu Dhabi

Register for the Government CX Summit